Common Franchise Myths Busted

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Lots of people want to be their own boss, but not everyone wants to create and build a business idea from the ground up. For these individuals, investing in a franchise can be a great route into business ownership.

If you find the right opportunity and go into it with the right mindset, you can very quickly reap the benefits of your work and see a return on your investment. However, given the amount of options out there and the overload of information available both online and offline, aspiring franchisees can become jaded.

Here are some of the most common misconceptions about franchising:

Investing into a franchise is really expensive

Although some franchise opportunities can cost a lot to buy and set up, the price of entry can be significantly lower depending on the industry, the business model, the equipment required and the training available. Financial requirements will also vary depending upon whether the franchise is home based or requires you to rent premises.

Think about the long-term investment and explore the financing options available. Most banks will consider lending to a franchise as they consider it a safer route to entrepreneurship.

You have to have experience in running a business

Franchisees come from all walks of life and while some have a level of business experience others have none at all. We’re pleased to say that some of our most successful franchisees haven’t run a business in the past which shows that if you have the right attitude and training you can build a profitable business. The very concept of running a franchise is about following proven systems and processes and being trained to execute them. You just need to embrace the franchisor’s ways of operating and put in the work required.

Franchisors just want your money

You may think that franchisors will take on anyone who wants to join their network but just like you, they want to find the right fit. A good franchisor will be selective and will ensure that any potential franchise owners share their values Franchising means entering into a long-term relationship which is a two-way process.

Invest in a sector you’re passionate about

Passion for the sector will not automatically lead to success. You need to focus on investing in a business that will allow you to earn a living and you will enjoy doing. Think of the bigger picture. Our franchisees are in the domestic cleaning industry but they are not responsible for the cleaning, they are in charge of meeting clients and matching them to the right cleaner. They are passionate about helping people and delivering a high quality service. Investing into a franchise is a major life decision so it’s important to be honest with yourself about whether you will enjoy running both the back-end and the front-end of the business.

Are you really your own boss?

Franchisors provide you with the business model and the systems you need to set up your business but you are the one who is running and growing the business. You will need to follow systems designed by the franchisor but day-to-day decisions lay with you and ultimately, so does the success of your business.

 

Making the Most of Your Network

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Make the most of your network

Apart from inheriting a tried and tested business model, one of the great things about joining a franchise is becoming part of a network that consists of like-minded entrepreneurs who want to succeed. Therefore, it’s important to make the most of your network and the support it offers.

Keep an open mind

Usually, a franchise network consists of people with diverse backgrounds who share different experiences. Being part of a team which boasts different personalities and has different pools of knowledge can help you grow both personally and professionally. Taking part in conversations both online and offline with other business owners in your franchise network can help you learn more and helps you to remain open-minded about new ideas and ways of working.

Share your vision

Franchising is all about collaboration so do share your vision for your business with your franchise network. Communicating where you want your business to be in the next few years not only means that you will receive encouragement from other like-minded individuals, it will also provide you with invaluable insights as some of them may have already been in your position. It’s also helpful to have people to hold you accountable. If you share your vision with others they’ll be interested in your progress and discussing how you’re getting on, making you more likely to achieve your aims.

Share tips of best practise

When it comes to recruiting, steering the business and making management and personnel decisions, your franchisor will provide guidance and support along the way. However, being surrounded by other business owners who are on the same page as you or have already made those decisions can provide an alternative insight into best practice.

Emotional support

Running a business can sometimes be a roller-coaster of emotions, so good and regular communication with your fellow franchisees can prove invaluable. Everyone has days when they feel like giving up, it’s perfectly normal. Having a support network at hand with people who understand the emotions you are going through can be really helpful.

Make Your New Year’s Resolutions Stick

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January is the month of New Year’s resolutions which can range from eating more healthily to changing career or having a better work/life balance.

Regardless of whether your goal is personal or professional, creating new habits that will help you achieve it will take time and energy. It’s hardly surprising that come Spring most people have abandoned their resolutions and have reverted to their old ways. If you want 2019 to be your year, these tips will make your New Year’s resolutions stick.

Know your ‘why’

The ‘why’s’ are the reasons for making your resolutions in the first place so they are what should help you keep going even when the road gets bumpy. When you’re considering a change, take time to think it through and think about why you want to commit to it and how it will change your day to day life for the better. Make this the foundation of your new behaviour and always refer back to it when you’re feeling overwhelmed or toying with the idea of giving up.

Keep a checklist

Make yourself accountable by breaking down the steps you need to take to achieve your goal and keeping a list of them. When it comes to the steps acknowledge that even the smallest step forward is bringing you closer to what you set out to do. Don’t think that the easy steps are a waste of time, instead see them as contributing to the bigger picture so they are just as worthwhile as the more challenging tasks.

Share your journey

Boost your confidence and motivation by sharing your small successes along the way with other people. You don’t have to wait until you have achieved your goal to give yourself a medal and shout about it from the roof tops. Encourage yourself to keep at it by pausing to acknowledge success as you tick off small and big steps en route to a goal and celebrate those milestones with those who care about you.

Use incentives

People who use incentives and reward themselves along the way are more likely to enjoy the process of working towards their goals than those who don’t. If for example your resolution is to be more active during your workday instead of being sat on your desk all day long then set a goal of how many times a day you want to get up for a short walk or some light stretching. Find a reward system that works for you, whether it’s putting a set amount of money away for a treat at the end of the month or booking a relaxing massage. Whatever works for you.

Use failure to your advantage

You may think failing along the way is a major setback but if you approach it and deal with negative emotions with the right mindset, you will be more likely to learn from your mistakes and bounce back. Examine why you failed and what could you have done to avoid it, this will teach you a lesson about the future and will help you steer clear of making the same mistake twice. Use your frustration to give yourself a second chance and use it as fuel for your persistence.

In the words of Winston Churchill, Success is not final, failure is not fatal: it is the courage to continue that counts.

 

 

Highlights from 2018!

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We’re delighted to announce that this year we had the highest turnover in the history of the company. We couldn’t have done this without the hard work of our franchisees who continue to thrive and run successful businesses which allow them to work flexibly from anywhere and, at the same time, have more quality time for themselves.

Excellent customer service

Over the past year our client base grew to 3,500 across our nationwide franchised outlets. 7,000 hours of cleaning were delivered every week which amounts to £5m worth of cleaning among our franchisees.

As we continue to grow, we will maintain our high standards and personal customer service which is what has been such an important factor in our success. We know that letting a stranger into your home is a leap of faith so our franchisees spend time finding the right cleaner for each client who understands their needs.

Meetings with our franchisees

Ongoing support and training are just two of the reasons that people choose to become franchisees instead of setting out on their own so we invest time into meeting face to face with our franchisees regularly.

These meetings allow us to interact with our franchisees on a personal level and drive collaboration within the network, both of which are a vital part of running a successful operation.

Franchisees going from strength to strength

Massive congratulations to our franchisees Laurie and Nicola Ryan (Cleanhome East Cambridge) who were presented with the 300 Club Award for successfully signing up 300 clients and to Rebecca Greenall (Cleanhome Norwich) and Gemma Raj (Cleanhome Sittingbourne) who won the 100 Club Award for smashing through their hundredth client target and who are still growing rapidly.

Philip and Sharon Bradley from Cleanhome York were also awarded the 200 Club Award for successfully signing up 200 clients and are continuing to grow their business.

Here’s to an even more successful 2019 for all our franchisees.

Tech savvy

With technology advancing at a rate of knots, we’re always looking to stay ahead of the competition which is why this year we have increased our investment into improving our operational system GENESYS. The system runs the back-end of the business taking care of all the compliance and admin aspects allowing our franchisees to work flexibly from anywhere while freeing up time for them.

 

Make every work day smooth sailing

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Running your own franchise business comes with many advantages such as creating a better work life balance, increasing your earning potential and having ongoing network support.

As your business is growing, however, it’s inevitable that you will make some mistakes along the way which can sometimes distract you from your long-term goals and cause you a headache. From our experience many of these mistakes can be avoided or can be easily managed as long as you are prepared for them. Here’s how you can treat some of the most common business challenges.

Get your paperwork sorted

Everything may be pretty straightforward when it comes to your relationship with clients, business partners and employees but you need to put it on paper. Contacts regulate relationships and outline what is expected of each side. Neglecting to put down a written agreement or waiting until you need it, could cause unnecessary hold ups later on or result in broken down relationships. Get all your legal agreements in place early on and you can then focus on building and maintaining your business relationships.

Speak up

An important part of every relationship, whether it’s personal or business, is to trust one another. Regardless of your industry you will be dealing with people every day so ensure that you build transparent relationships with them. If there’s anything bothering you then address it there and then instead of letting any negative feelings build up. Talking through any issues will help you create meaningful relationships with your business stakeholders and will help avoid any dramas in the future as your relationship is built on solid foundations.

Manage your cashflow

You’ve definitely heard the saying that cash is king. The reason why it’s become almost a cliché phase in the business world is because there’s truth behind it. Be realistic about your budgets and monitor your cashflow on an ongoing basis to ensure you have the money to cover all outgoing expenses on time and that your clients are also up to date with payments to you. It’s also important that you take your own salary into consideration and be reasonable about the amount you pay yourself. Money makes the world go round so always keep on top of it.

Keep up to date

The last thing you need is to fall behind on the latest developments and regulatory changes in your industry because you’ll find yourself constantly trying to catch up. General Data Protection Regulation (GDPR) is a great example as being sloppy with the management of important documents can lead to legal issues which you then need to spend time and money trying to resolve. Getting up to speed with the latest in your industry is not seen as an organisational priority when you’re busy running your own business, however if you allocate some time for it each week then you will always be on top of things.

Make Start Up Life a Breeze

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Starting your own business could be one of the best decisions you will ever make. In the long term it can allow you to have a better work/life balance, especially if you have decided to become part of a franchise network which will offer you a tried and tested business model and the ability to decide your own working hours.

However, one of the things that we always prepare our franchisees for is that in the first year, the business will require investment both in time and energy. In order to be successful and be able to create the foundations for a better work/life balance you need to make the business a priority.

The working day won’t necessarily finish at 5.30pm or on Friday evening ready for a start on Monday morning but it will all be worth it. Here are some simple steps you can follow during this period in order to make your life easier.

Establish a healthy work environment

Your work environment matters, especially if you’re working from home which can have an impact on your productivity and overall health. Make sure that you have a dedicated space for your home office and clear it off any unnecessary clutter. Ensure that the room is well lit, your work station is comfortable and practical and the room is ventilated. This may sound obvious but getting the basics right will help you concentrate on running the business instead of worrying about the heating!

Build great work processes

The way you deal with workflow and problems as they come up will fully depend on the processes you put in place for the business. Find out what works best for you in order to create order from chaos and stick to it. This could include anything from organising your emails into differently labelled folders to creating a ‘to-do’ list first thing in the morning. These defined, structured processes will help you focus on your goals and will help you not lose direction.

Schedule some down time

In the first year, you will have to give it your all and your working hours may be longer but you also need to ensure you take some time off. As they say, the candle that burns twice as bright lasts half as long so not scheduling some breaks into your day to day routine will have a positive impact on your health. Make sure you get enough rest, eat healthily and get physical movement and exercise.

Keep in touch

Social contact with supportive people will help you keep when things get tough. Friends, family or networking contacts who believe in you will encourage you to stay excited about your ideas and will remind you that your business is something you enjoy.

What you should expect from a training programme as a new franchisee

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You don’t need any experience to run a successful franchise; you just need the right attitude! Franchising is an excellent route to becoming a successful business owner. You will own your own business but with operational support from the franchisor there’s a much lower risk of failure.

If you are currently looking to join a franchise then you need to research what their training programme offers. Having won the East of England Small Business Award – in recognition of the Training and Development of our Cleanhome franchisees, we know that a good training programme is an essential part of learning and developing as a franchisee. Below are some key elements your franchisor should be focusing on.

Strategy

A strategy is an essential part of the franchise training programme. To begin with, your franchisor will help you with a business plan when you start-up as a franchisee. Additionally, they will help you with setting goals and objectives for your franchise, which will help you to measure your results more effectively in order to grow your business.

Compliance

Compliance is key when you own a franchise. As part of the ongoing training, your franchisor should explain how the back end of the business works. Apart from the sales, you need to understand the legal side such as privacy and contracts. Your franchisor must give you information on running a business legally according to regulations.

Technology systems

A franchisee training programme will include the franchise’s latest technology and systems and how you can make the most of them. The franchisor should train you to use their systems properly in order to succeed in your business. Over the years we have constantly updated and developed our internal Genesys software in order to give our franchisees maximum support and ensure they are updated with any changes.

Building confidence

Confidence is key when you are your own boss. A franchise training programme will teach you how to feel comfortable and confident in all aspects of running your business. Offering participative development as part of your training including role-playing exercises and offering franchisees the opportunity to shadow an experienced franchisee are great ways to build your knowledge and experience.

Always remember that your franchisors are there to support you along your journey, you just need the right attitude!