Cleanhome Triumphs at the SME News UK Enterprise Awards


Cleanhome Ltd is delighted to announce its success at the 6th annual UK Enterprise Awards 2022, hosted by SME-News.

The company picked up 2 awards:

Most Innovative B2C Franchise 2022

Business Growth Excellence Award 2022

Both of these awards celebrate a business that is dedicated to supporting its franchisees and in turn its end customers.  It also recognises Cleanhome’s success in making improvements in their current cloud-based business systems in order to streamline their franchisee’s day to day working life.  Whilst also continually investing in new technology to incorporate within their business model.

The SME News Enterprise Awards were established in 2017 and honour the leading SME’s across the UK.  This year, the focus has been on how during unprecedented hardship and uncertainty, UK business owners have demonstrated the upmost dedication and innovation in the ways that they have not only adapted but weathered the COVID-19 storm to ensure the survival of their businesses.

On awarding Cleanhome, SME News commented “It goes without saying that this is a fantastic achievement for Cleanhome Limited and a true marker of the hard work and commitment invested day to day.”

“We are absolutely delighted to win these awards,” said Karen Kelly, founder of Cleanhome.” 

Karen adds “Cleanhome has had a challenging year, as have many of us, but we have successfully bounced back and to have this effort officially recognised is extremely rewarding for the whole team. These are exciting times for Cleanhome, and this award serves as confirmation of our status as one of the leading domestic cleaning business franchises in the UK.”


About Cleanhome:

Cleanhome is a leading domestic cleaning business franchise in the UK.  The brand is well established, and the business model is proven. The business was founded in 2007, and its leadership team has over 30 years of experience in the management of domestic cleaning businesses.


Warwick Payne talks about his first year as a Cleanhome franchisee.


Warwick Payne opened Cleanhome Milton Keynes 12 months ago, he joined the franchise team with over 30 year of sales experience.

Now 1 year on, we thought we’d ask Warwick about his experience so far, and whether he has any tips to share.

Taking you back 12 months, can you tell us why you chose to start a franchise business, and why you felt Cleanhome was right for you?

I always wanted to own my own business but I had never been in the position to actually do so.  I thought franchising would be less risky than starting my own thing from scratch.

I considered a number of other franchise businesses, but I felt that the Cleanhome business management opportunity was well suited to my skills, I am very much a people person, I enjoy selling to people and in the process understanding their requirements.  I can also adjust my conversation to sell to either a client or a cleaner.

Milton Keynes is one of the fastest growing cities in the UK, I could see a big demand for cleaners, and could see the potential for a successful Cleanhome business.

How would you describe the initial training and set-up process, and on-going support?

The set-up was very easy, and I cannot fault it.  Karen is there every step of the way, she has my full respect, she got me across the line very quickly.  There is also a great support network in place from other franchisees.

In terms of ongoing support, I feel I have the full backing and support from Karen, I can phone her at any time.  The management team want you to succeed.

What were your first-year goals?

When I started trading I wrote a three year business plan, primarily focussed on growth: number of clients, turnover and profit.

I revisited the numbers recently and I’m 100% on track against all 3 growth objectives.  I am happy to say that I am where I want to be.

How are you adapting to the new lifestyle and work / life balance?

Honestly there hasn’t been much of a difference to previous jobs I’ve worked in, although I am pleased to say that I have cut out all weekend work.

I do recognise that this is my first year and I have been working hard to grow the business, I have seen from other businesses in the franchise network that the work/life balance improves in years 2 and 3.

How long did it take to learn the franchise model inside out?

I think it probably took 3 months to be completely happy, primary because I wanted to tailor the scripts to how I would introduce the business to prospective clients and cleaners.

Even now I’m learning though, different situations arise all the time, however I certainly relaxed into a routine after 3 months.

Was it straightforward to maintain a positive cashflow?

Within my first year of trading I controlled my overheads so cashflow has been very manageable.  Now into year 2 I will increase my marketing spend to secure the businesses growth curve, however I do not anticipate any problem with cashflow.

Did you find it easy to build relationships with clients and cleaners?

Absolutely, I consider this to be my forte.  I can talk with both clients and cleaners with ease, and I believe these relationships will help the business to grow at a rapid rate.

Were there any big challenges to overcome in year one?

With more clients came more queries and this could be daunting.  Although I quickly gained the confidence in dealing with anything out of the ordinary.

What would you say to anyone who wants to join the Cleanhome franchise team?

I would say that the Cleanhome prospectus all sounds too good to be true: the profit, the opportunity, the work/life balance and the back office systems.  I can tell you it is all true, it’s all there for the taking, and you can make a success of it.

As with anything there are good days and bad days within your first year, but if you are determined and you believe in yourself you will build an excellent business.  The huge benefit is that once the business gets to a certain size it almost runs itself.

What do you enjoy most about running your own business?

I enjoy the whole process.  It is me who onboards the client and then matches them to a fantastic cleaner, it’s a huge sense of achievement to follow the process through from start to finish.  Subsequently when the client stays with you throughout the year, it gives you a real buzz.  The whole process gives you the drive to onboard more and more clients.  I absolutely love it.

About Cleanhome:

Cleanhome is a top leading domestic cleaning business franchises in the UK.  The brand is well established, and the business model is proven. The business was founded in 2007, and its leadership team has over 30 years of experience in the management of domestic cleaning businesses.



The Cleanhome Success Network

Through its network of 30+ entrepreneurial  franchisees, Cleanhome manages the supply of professional cleaners to households across the UK.

Read the success stories from a number of business partners who share what they enjoy the most about running a Cleanhome business


Adam & Andrea Marshall – Cleanhome St Albans

What made you choose Cleanhome over other franchise opportunities?

We didn’t have thousands of pounds to invest and we could see that Cleanhome was offering a huge earning potential from a small, low risk investment. 

We also required a business model that would be easy and quick to set-up.  Providing us with an excellent work/life balance whilst being financially rewarded by the effort we would put in.  We needed to ensure that we would secure a good profit quickly. 

We built the business from £0 to £73k in only 12 months, of which over £65k was profit, a growth that even we didn’t expect.

How did you find the setting up process?

Extremely straightforward, Karen was hugely responsive and for that reason we were set-up and ready to go within 1 month.  However it is important to note that we were keen to start trading ASAP, there is absolutely no pressure from head office, and you can set-up at your own pace.

What do you enjoy most about running your own business?

The change to our life has been massively positive.  Adam is now his own boss and doesn’t answer to anyone.  We both enjoy being the ultimate decision makers in our own life.  We cannot stress how absolutely brilliant the decision to sign with Cleanhome was.  Time is now our time, we choose when and how often we want to work. 

We absolutely love it and wouldn’t change it for the world!


John Polston – Cleanhome Wokingham 

What made you choose Cleanhome over other franchise opportunities?

The business prospectus was very informative and the numbers looked good.  I didn’t want to participate in cleaning myself and I recognised that the business is a management and introductory model, which was perfect.  I had a good feeling about the company before I even made contact.

My confidence grew after the initial conversation with Karen, it was honest, open and gave me all the detail I needed to make an informed decision.

How did you find the setting up process?

The setup process was very straightforward.  I found the training very informative and engaging, it was really useful to get fully immersed in how the business would take shape from day one.

What do you enjoy most about running your own business?

I love being my own boss and working hard to grow my own business, I have also enjoyed the flexibility around my working hours, which is resulting in a positive impact on my personal life.


Rob Chisholm – Cleanhome South Oxfordshire

What made you choose Cleanhome over other franchise opportunities?

I looked at all the different options available but I kept coming back to Cleanhome.  I liked the way the business was set up and meeting up with the management team gave me an insight into the network. The software and their passion for the business is what sold it to me.

How did you find the setting up process?

The training was fantastic and really detailed, giving new business partners all the tools and the advice they need to set up their business. Guidance is also available throughout the process and the team is always at hand to answer any questions.

What do you enjoy most about running your own business?

I love the flexibility it offers me as I can run it from anywhere with Internet access and choose my working hours.


Philip & Sharon Bradley – Cleanhome York

What made you choose Cleanhome over other franchise opportunities?

After going through several franchise opportunities we chose Cleanhome for its robust business model, the ongoing training and support by the franchisor and its custom-built operational system GENESYS™, which is exclusive to Cleanhome and handles all the operational as well as back-end administration of the business freeing up valuable time and letting you focus on growth.

How did you find the setting up process?

The great thing about the Cleanhome business model is that once you have completed the training and have set up GENESYS™, you’re able to hit the ground running.

What do you enjoy most about running your own business?

I would say it’s being able to reap the rewards of our hard work. We put in a lot of hours getting the business off the ground to begin with and we are now enjoying our success while maintaining a happy client base.

If you’d like to find out more about how to join our team of franchise business partners then we’d love to hear from you. 



Here at Cleanhome we understand that business partners (franchisees) become successful with hard work, determination and by being excellent communicators.  However they also require excellent training and support to enable them to launch and grow their business successfully.

To that end, Cleanhome provides a thorough training programme alongside all the required marketing materials and ancillary services to every business partner regardless of their background.  Our training prepares each partner for the realities of running their own business, allowing them to thrive.

Prior to the launch of our partners new company, we are sometimes asked “can your training really teach me how to run my own business?”  The answer to the question is, yes it can, and here’s why: –

  • Cleanhome’s award winning training programme is recognised for its inspirational and unique approach.
  • The robust training builds our partner’s sales and recruitment knowledge base and will teach each partner how to run a successful business. It will give them the confidence to sign up clients and cleaners from day one.
  • Cleanhome provides each partner with a tried and tested business model of proven success, to help them develop their business to suit their specific needs and circumstances.
  • It doesn’t end there. Our highly experienced management team empower our business partners to be the best they can be through ongoing training and support.

Many of our franchisees have never run a business before, and so we believe it’s important that they understand the ‘back end’ of the business, including all the necessary legal and finance obligations, enabling them to feel confident in their dealings with both clients and cleaners.

We also offer participative development programmes including role-playing exercises which help partners with their confidence, and there’s an opportunity to shadow an experienced partner so that they can see first-hand how to deal with existing and potential clients.

In addition to the training package, we also believe in the importance of offering our business partners continuous support whilst growing their business.  All they need to do is pick up the phone.

Cleanhome is proud of the training and support we offer, because it is recognised as one of the best course packages within the franchise market.

We thought it might be worthwhile sharing some feedback on the training from a selection of some of our recent partners:

“Really enjoyed my 2 days training, so informative.  Lots to learn, but loving it.  Thanks Karen top draw!” John Polston, Cleanhome Wokingham

“Karen is fantastic at training and building confidence.  I had a very informative and fulfilling 2 days.” Christina Smith, Cleanhome Ashford

“I feel much more confident in the running of Cleanhome Weybridge. Karen has covered all my concerns on how to handle situations. I thoroughly enjoyed the course. Karen was brilliant!!” Julia Harrold, Cleanhome Weybridge

“Excellent delivery and explanation of the entire process as a new franchisee. Great.” Neil Cartwright, Cleanhome Stockport

“ The course was well paced and presented.  It was interactive with questions raised and answered throughout.”  Catherine Johnson, Cleanhome Haywards Heath

“I enjoyed the course and feel that I am now equipped to go out and start running the business.”  Mark Underhill, Cleanhome Sutton Coldfield

We look forward to running our next training sessions very soon!

Wokingham joins Cleanhome’s growing network of business partners


Cleanhome is excited to announce that John Polston (Cleanhome Wokingham) is the latest business partner to join its rapidly growing network of franchisees.

John joins from a footballing background, having enjoyed a career as a professional footballer for over 17 years.  John retired from the game at the age of 33 and has continued working in footballing circles ever since.

Always on the lookout for something new and long term, 6 months ago John started to search for a franchise business opportunity.  John explained, “I wanted to start a business in my area of expertise however, I quickly realised that the football market sector in and around Wokingham was saturated with a plethora of related businesses, so it was back to the drawing board.”

John previously owned a commercial cleaning company, and based on his cleaning business knowledge, his next step was to review cleaning franchise opportunities.  He contacted a number of different cleaning franchises, and spoke to a number of people prior to making the decision to start a Cleanhome business.

When asked why he chose Cleanhome John stated “The business prospectus was very informative and the numbers looked good.  I didn’t want to participate in cleaning myself and I recognised that the business is a management and introductory model, which was perfect.  I had a good feeling about the company before I even made contact.”  John added, “My confidence grew after the initial conversation with Karen, it was honest, open and gave me all the detail I needed to make an informed decision.”

The next step for John was to speak to other business partners.  John clarified, “Immediately after speaking to each partner I thought, I’m going to go for this” John added “I felt certain that the numbers were going to work, and my goal is to earn a reasonable living whilst enjoying my job.”

Karen Kelly, founder of Cleanhome said “it was obvious from the moment I started talking to John that he is a people person, he is a very positive and charismatic character, and I am delighted that he decided to join the Cleanhome team.”  Karen concluded “John will be a fantastic addition to our network, and I know he will be hugely successful with building his new business.”

Cleaning up St Albans, from £0 – £73,000 in only 12 months!


Husband and wife team Adam and Andrea own the Cleanhome business in St Albans.  They have been extremely successful within their 1st year of trading, reaching a whopping £73,000 turnover – of which over £65,000 is pure profit

Starting the business in October 2020 during the pandemic, Adam and Andrea have worked hard and their business has gone from strength to strength.

Adam spent 35 years of his career in sales management and explained, “I have always been employed in the corporate world, and I often felt frustrated by organisational hierarchy, at times being managed by people less skilled than myself, I quite often thought about running my own business.”

Andrea also has a corporate background, but decided to go it alone and has been self-employed for over 19 years.  Andrea comments “We both felt our work/life balance was poor we wanted to address this by finding something we could do together, enjoy together and reap the rewards together.”

The couple explained it was a scary decision for them both to be self-employed but they were determined to be successful, and the business has grown quicker than even they anticipated.  They have worked hard but they knew that putting the effort in at the beginning of their journey would allow them to reap the rewards later on.

Adam remarks “The change to our life has been massively positive.  I’m now my own boss and I don’t answer to anyone, I enjoy being the ultimate decision maker in my own life.”  Andrea added “I can’t stress how absolutely brilliant the decision to sign with Cleanhome was.”

Karen Kelly, founder of Cleanhome summarised by saying, “I am over the moon for Cleanhome St Albans.  From the moment I met them I knew they’d be successful, it was the quickest business set-up I’ve completed, and that’s because both Adam and Andrea couldn’t wait to get started.”  Karen added “I’m very proud of their achievement to date, and can’t wait to see where they eventually take the business – the sky’s their limit.”

Cleanhome announces new franchise for Stockport


Cleanhome, one of the leading domestic cleaning business franchises in the UK has recently welcomed Neil Cartwright to join its rapidly expanding franchise network.

Neil, from Cleanhome Stockport, spent time researching a number of franchise organisations, in many different sectors, before finally narrowing down his search to the domestic cleaning management market.  Following a number of meetings with different companies, and considering all options, he made the decision to move forward with Cleanhome.

Neil explains, “Cleanhome ticked all the boxes for me, the work-life balance, the hugely attractive earning potential and the excellent management system caught my interest.”  Neil added, “I made the final decision to go ahead based on the discussions held with Karen (founder of Cleanhome) together with a number of Cleanhome Business Partners.  I’m confident in my choice of franchise, and I’m excited to get started.”

Having worked for over 38 years in International Sales within the fast-paced cleaning and hygiene industry, Neil was looking for a change in direction. He felt it was the right time in his career to start his own business, travel less, achieve a better work/life balance and continue to generate a strong annual income.

Karen Kelly, founder of Cleanhome summarised by saying, “I am excited to announce the opening of Cleanhome Stockport.  With over 38 years of sales experience I know that Neil will be hugely successful in managing domestic cleaning for homeowners in the Stockport area.”  Karen added “Congratulations Neil, we are delighted that you’re joining the franchise network and welcome to the team!”

A Strong Push


Having a strong and efficient marketing strategy when you first launch your business is an essential part of your success. Regardless of your previous business experience, your franchisor should be working with you on your marketing strategy and ensure that you are able to access marketing tools and insight as part of your initial investment.

The benefit of becoming a franchisee is being able to use an established brand and this includes marketing tools which the franchisor will make readily available to you from the very beginning. For example, as part of our package we offer new franchisees a Royal Mail leaflet delivery drop worth £3,000 which will help them get their business in front of their target audience. This sets them on their journey to start growing their business in their local area.

The most successful franchisors assign the appropriate resources to support the marketing strategies of franchisees to help them get an income rolling in and see a return on their investment as soon as possible. The amount and type of support will vary from franchisor to franchisor, however the franchise you choose should know what sort of marketing works best and help you prepare a marketing plan to promote your business.

This could include a range of channels such as Google Adwords, social media guidance and direct mail resources. They should have already done the legwork and have a clear idea of what will yield results and guide you through the different options.

Planning and working with your franchisor on your marketing strategy can be an enjoyable process, so when researching for the ideal franchisor make sure you choose one who recognises the value of marketing.

Rome wasn’t built in a day and crafting a killer marketing plan takes time and effort, however if your franchisor is on your side it can make a world of difference!

Forget about Work Life Balance


Yes, you read that right! One of the things we have always been hot on is establishing a good work life balance, however we have seen that the term has started to lose its meaning. The pressure to strike the perfect balance between work and personal life, trying to fit everything in, from exercise to achieving business growth, has become an overwhelming quest many of us fail to achieve.

Finding the ‘Goldilocks zone’ of work-life balance doesn’t come naturally, it’s always a work in progress. So our advice is to forget about what work-balance looks like on paper and find your own way of doing things. Following these suggestions will hopefully help you become a happier and healthier you in 2020.

Everything is subjective

There are plenty of articles and experts out there explaining what the perfect middle way is and how to achieve it but in reality you won’t always relate to what others’ perceptions of the perfect work-life balance. This is because it is different for everyone as it depends on their background, belief system and cultural references. Some things that are negotiable to you may not be to others and the other way around. You need create your own version of balance and happiness.

Pick up the phone or not…

Let’s face it, most of us are hooked on our phones and we’re constantly connected to work emails to make sure that nothing gets missed. Many experts will tell you that it’s best to switch off all devices when having time off work. If you’re one of those people who can put their devices aside and not think about them that’s great, however if doing that means that you are constantly stressed about missing something important then consider staying connected but only responding to emails that need an immediate response.

It’s OK to daydream

Daydreaming is often seen as the antithesis of productivity but that’s not always the case. Research shows that more parts of the brain are active when we let our mind wander than when we’re focused on a single task. Embracing daydreaming can help you think more creatively which in return can enhance your problem-solving skills so don’t feel guilty next time you find your attention wandering.

Set simple boundaries

When it comes to setting boundaries, focus on the simple things. What keeps you going every week and makes you feel balanced? Is it going for a long walk twice a week? Attending your children’s swimming lessons? Once you decide what matters most, you can make time for those activities and work out the rest on a day to day basis.

Our Year in Review


We’re delighted to announce that our network turnover has exceeded £5m in cleaning services and is still growing at over 20% a year. As the domestic cleaning market continues to grow in the UK and more and more people need help to keep on top of the housework. Our franchisees help them find cleaners who understand their needs and deliver a quality service.

We’re also really proud that we have helped our franchisees achieve their dream of becoming their own bosses by helping them build successful businesses and achieving a good work/life balance! We are looking forward seeing what the New Year will bring!

New Prospectus

This year we revealed our brand-new prospectus which reflects the values at the heart of our network: innovation, best practice and work/life balance.

You can have a look here and learn more about Cleanhome, how we started and find out if you have what it takes to become your own boss and join our growing network.

You can also find more information about earning potential and read our franchisees’ success stories.

Franchisees going from strength to strength

Seeing our franchisees grow and prosper is one of the most important things for us so we want to congratulate them for achieving – and surpassing – their targets.

In the past year Patricia and Garry Burchett, owners of Cleanhome Shrewsbury were awarded the 100 Club Award for smashing through their hundredth client and are still growing rapidly.

Jane Clement, owner of Cleanhome Stafford and David Lowe, owner of Cleanhome Sutton Coldfield signed up their hundredth client and the business continues to grow.

Also, congratulations to our franchisees Philippa James, owner of Cleanhome Sevenoaks & Beckenham and to Rebecca Greenall, owner of Cleanhome Norwich who successfully reached 200 clients.

And last but not least, well done to Phil and Sharon Bradley, owners of Cleanhome York for smashing through their 300th client target!

They are all really passionate about running their own business and building a career that fits around their personal life!

New Cleanhome Family member

This year we welcomed Lisa and Martin Johnstone to the Cleanhome family. Lisa and Martin returned to the UK from Singapore, where Martin worked for the oil and gas industry, and were keen to make a new start so they decided to become their own bosses by launching Cleanhome Cheshire South.

This was a completely new experience for them as neither of them had run a business before so we made sure they acquired all the knowledge and tools they needed to make a success of their business. Welcome on board!

Our App is Going Live!

Over the past year, we have been tirelessly working on our app which we’ll be launching in 2020. The app allows cleaners to arrange cover for their clients in their absence thereby reducing the administrative burden on the franchisee. The cleaners will be able to post their cover clean requests on the app and other cleaners within the network can pick them up directly. While the process does not involve the franchisee, they still have full visibility of the process and can still get involved if needed. We understand how much of a burden admin can be for a small business owner so our goal is to reduce time spent on it to allow our franchisees to focus on growing their business.