Having a strong and efficient marketing strategy when you first launch your business is an essential part of your success. Regardless of your previous business experience, your franchisor should be working with you on your marketing strategy and ensure that you are able to access marketing tools and insight as part of your initial investment.
The benefit of becoming a franchisee is being able to use an established brand and this includes marketing tools which the franchisor will make readily available to you from the very beginning. For example, as part of our package we offer new franchisees a Royal Mail leaflet delivery drop worth £3,000 which will help them get their business in front of their target audience. This sets them on their journey to start growing their business in their local area.
The most successful franchisors assign the appropriate resources to support the marketing strategies of franchisees to help them get an income rolling in and see a return on their investment as soon as possible. The amount and type of support will vary from franchisor to franchisor, however the franchise you choose should know what sort of marketing works best and help you prepare a marketing plan to promote your business.
This could include a range of channels such as Google Adwords, social media guidance and direct mail resources. They should have already done the legwork and have a clear idea of what will yield results and guide you through the different options.
Planning and working with your franchisor on your marketing strategy can be an enjoyable process, so when researching for the ideal franchisor make sure you choose one who recognises the value of marketing.
Rome wasn’t built in a day and crafting a killer marketing plan takes time and effort, however if your franchisor is on your side it can make a world of difference!