Franchising is all about investing into a tried and tested business model, a model which will help you see a return on your investment as soon as possible. Sometimes in our industry we see people investing their hard-earned money in a franchise but soon after launching they start to develop their own processes, and move away from the tried and tested methods put in place by the franchisor.
As a franchisee you’re the boss, and you’re responsible for your own turnover and profit. You’re also responsible for hiring and managing any employees you need, and growing your business by finding new customers or clients which, with hard work and enthusiasm will allow you to reap the benefits.
On the other hand, when it comes to selling and marketing the business it’s important to trust the tried and tested systems that your franchisor has put into place.
One of the things we do when we’re talking to potential Cleanhome franchisees is to demonstrate that our business model is a successful one and that franchisees can make a profit if they follow the system. We want to show prospective franchisees that they can save valuable time by using the existing framework. This doesn’t mean that we are resistant to our franchisees’ feedback though. We actively encourage them to share their thoughts with us and we often apply them to the business plan but having an existing marketing strategy just means that we do all the hard work and let them focus on growing their businesses.
So, here are a few things to consider before you join a franchise network:
Remember your ‘why’s’
The key is to remember why you chose your franchisor. What was it that made you invest your money into this specific franchise network and what were you hoping to achieve? Remembering why you trusted the franchisor and their system in the very beginning will help you to remember that you had enough belief in their business proposition to invest money into it.
It’s a marathon, not a sprint
Running a franchise will challenge you in many ways. You may find yourself outside of your comfort zone which may make you question the systems in place if you don’t see instant results. It may be hard to start with but sticking with it will help you achieve your long term goals.
Get over your fear
One of the biggest challenges is the fear of making mistakes. New franchisees often worry about messing up which can sometimes backfire when it comes to trusting the process. If you are worried about making mistakes or have any questions, reach out to your franchisor and ask for help. It’s their role to support you and guide you through any problems you may encounter.
Supporting your network
Any business has structure and systems in place and a franchise organisation is no different. You are responsible for the success of your own business, but as part of a franchise you’re also part of a bigger team and everyone in that team plays their part in the success of the business as a whole. By adhering to plans that are already in place you’re helping your fellow franchises and the franchise as a whole to be successful by maintaining the high standards that have been laid out by the franchisor.
Franchising is a great opportunity to make money while maintaining a healthy work-life balance. Take advantage of the work that’s already gone into implementing the strategy and rest assured that it’s designed to make your life easier and your business more successful.