Karen Kelly Founder of Cleanhome UK, Bringing Lucrative and Proven Business Model to Local Communities


Karen KellyThis Spring we caught up with Cleanhome founder Karen Kelly to find out what motivated her to launch the first Cleanhome business, and how she has been onboarding franchisee business partners over the last 12 years.

Following the success of the first Cleanhome business within 2 years!  Karen was extremely keen to bring this lucrative business opportunity to entrepreneurs looking to start their own companies in every corner of the UK.

In our video Karen talks about a number of topics including:

  • The support from the franchisee network.
  • The sense of achievement for all franchisee business partners.
  • The feedback from each franchisee that their work life balance has greatly

However, Karen also wanted to talk about the finances and phenomenal growth that can be achieved.

Karen explains, “The first thing that prospective franchisees need to consider in any business opportunity is the full potential of the business and the profitability of the business model.”

Karen, (as the very first franchisee) reached a turnover of £72k in only two years.  She started the first Cleanhome business in 2010 in the middle of the credit crunch recession, and therefore built her company to £72k during an economic turndown, incredible!

Many other franchisees have seen similar growth since then, including: Cleanhome St Albans, Cleanhome East Cambridge and Cleanhome York.

Karen comments “But no-one smashed my growth record until Adam and Andrea started their Cleanhome business in St Albans in 2020.  They started mid-September just before the second Covid lockdown, and they also worked through the 3rd lockdown which lasted 3 months. Their hard work paid off, and they built to a turnover of over £80k in just ONE year!!!”

Karen adds “This is a phenomenal result given the Covid circumstances in their first year of trading, and shows what hard work can achieve.  It also proves the resilience of the business model even in the most challenging of times, if the franchisee is willing to put in the time and the effort during the build period then this growth is completely realistic.”

The business model is built to ensure that the running costs are low (approximately £9k in the first year and £16k in subsequent years) meaning that: at the earning level Karen, St Albans and many other franchisees have achieved – this is an impressive 80-90% profit margin.

“Starting a business can be daunting” Karen adds “but all the necessary tools, training and support that Cleanhome offers can ensure success for any new franchisee – and then business becomes fun!”

If you would like to watch Karen’s full interview, please click here.

And for more information about starting your own Cleanhome franchise business, please contact Karen @ 07791 044434


Emma Barratt Springs into action as the newest member of the Cleanhome team: a bright and sparkling welcome from all of us.


Corporate Photography

Spring is coming and it’s time for a new broom and a thorough clean. Better still dozens of new brooms and plenty of new ‘Cleanhomes’ across the South Derbyshire region as Emma starts a Cleanhome franchise this month.

Emma has extensive experience in sales and marketing in the corporate and retail industry where she worked until 2018, after which she wanted more work-life flexibility to raise a young family.  She started a very successful marketing consultancy business in 2018 and has been on the look-out for a new challenge, something to build as a complimentary business to her successful consultancy business.

We asked Emma: ‘What attracted you to add a Cleanhome franchise to your marketing portfolio?’

She let us know that:

‘I have friends that are flourishing franchise owners so I had some insider knowledge! I know that Cleanhome is underpinned by a very successful business model, however I did my due diligence and read up on the company and the benefits outlined in the Cleanhome news blog by franchisees such as Roger Johnson in Haywards Heath, as well as Adam and Andrea in St Albans. I am certain that this venture will allow me to enhance my work-life balance as the support framework, business stability and of course the potential high level of earnings will complement my current business with the minimum of risk involved.’

Emma was keen to add:

‘I’m very excited to be part of the Cleanhome team, I’m 3 weeks in and it’s going extremely well so far.  The start-up and induction process are particularly well organised. Couple this with the intuitive nature of the GENESYS, the Cleanhome software management system, and this has made it straightforward for me to get up and running. I’m so looking forward to supporting the local community and taking the pressure off their homelife through supplying reliable and diligent cleaners.’

Karen Kelly, (Founder of Cleanhome) who is passionate that the business continues to extend its reach and provide a much-needed service across all corners of the UK, commented that: “Emma is a perfect fit; she has a sales and marketing background and I am excited to see where she takes the business.”

Introducing Roger Johnson from Cleanhome Haywards Heath



The saying goes ‘If it sounds too good to be true, it usually is’. Not in this case and we are delighted to introduce Roger from Cleanhome Haywards Heath.  One of our first franchisee business partners, Roger incorporated Cleanhome Haywards Heath back in 2015.

Watch and listen to Roger whilst he recounts his Cleanhome journey by clicking here – https://www.youtube.com/watch?v=fzCpaH1YidM

New Year, New Career? Cleanhome Franchising Can Make Your New Year’s Resolutions Stick


If you’re looking for a new challenge, would like to be your own boss and have the opportunity to generate a £70,000 annual profit within 3 years then Cleanhome is the business management franchise for you.

We have broken down the pros of starting a Cleanhome franchise into 3 key areas:

1. Financials & Growth

Achieve financial security with Cleanhome, here’s how: 

  • Structured to be low cost and generating high profit within the early years.
  • A business model that provides an easy way to earn a safe income.
  • A strong recurring revenue model, your business will be cash positive from day one.
  • The growth will be rapid, and with a high number of paying clients, your success cannot be knocked down overnight.
  • An opportunity to generate an annual profit of £70,000 per year within 3 years, even during a recession

2. Lifestyle & Opportunity

  • Take charge of your own destiny, make your own success, here’s how: –
  • The business provides an excellent work/life balance.
  • Working low hours for high return.
  • Enabling you to achieve the lifestyle you choose.
  • The opportunity is a safe route, it’s incredibly low risk with no stock.
  • It’s your business, allowing you to work anywhere and at any time.

3. Technology

Technology is at the forefront of our operations and allowing you to make best use of your time, here’s how: 

  • Cleanhome is a cloud based business and technology development is on-going.
  • We support our business partners by providing them a cloud based business management system, allowing for: –
    • The website Booking Engine – a live on- line 24/7 sign up system
    • An Electronic Booking System for our business partners to use with their clients. Cutting out the need for any paperwork.
    • Multiple Communication mechanisms, delivering up to the minute messaging that is integrated and automated.

If you’d like to find out more about how to join our team of franchise business partners then we’d love to hear from you. Tel: 07791 044434.

It’s beginning to look a lot like Cleanhome


At Cleanhome we are looking forward to the festive period, always a busy time for so many of us, including our franchisee business partners.

Santa hat CH logo

Rockin’ around their Cleanhome

Many homeowners require cleaning at this time of year, and it is great to see all our business partners’ companies thriving even during difficult times. 

Why is this?  The management business model is tried and tested, and it works.  We have spoken many times about the franchisee set-up, but what about from a client and cleaner point of view.

Cleanhome franchisee business partners invest in their relationship with both clients and cleaners.  The business model is straightforward for each party to understand and maximise their rewards.


Do they know it’s Cleanhome

The benefits to the clients are that they are assigned reliable, trustworthy and high- quality cleaners who have been vetted, had ID and reference checks and are part of a local and respected business. The Cleanhome service is specially tailored to fit around each client’s schedule and this is all provided at a highly competitive price.

The benefits to the cleaners include, we find and secure the cleaning work, we meet and speak to clients to ascertain and translate their requirements, we manage financial risk by ensuring the cleaners don’t have any hidden expenses and we ensure that they receive a competitive rate of pay.

We want to thank all our franchisee business partners for making Cleanhome the success that it is today, with over 30+ franchisees operating in the UK and more opening all of the time, we feel that together we’ve got it right.


Step in to Cleanhome

Are you, or anyone you know seeking a new challenge for a New Year?  One with the potential for substantial financial returns, providing an opportunity to be your own boss, set your own agenda and oversee your own time?  If so, please get in touch to find out more.


Cleanhome franchisees can earn £80k annual profit within 2 years!


In our article below you can find out what training and support you can expect from Cleanhome in order to be successful in growing your business.

Also, watch our video interviewing Adam and Andrea, the team who earned an £80k annual profit within 2 years.

Information on Cleanhome’s training and on-going support programme

Many of our business partners have never run a business before so we believe it’s important that they fully understand the entire business model prior to their first day of trading.

Our award-winning training builds sales and recruitment knowledge and teaches our new business partners how to run a successful company.  It offers participative development programmes including role-playing exercises which provide business partners with confidence to sign up clients and cleaners from day one.

In addition, our highly experienced management team offer our business partners continuous training and support whilst growing their business.

Karen Kelly founder of Cleanhome shares her thoughts on Cleanhome’s training days: –

“We run our training days twice a year.  Our business partners travel down to join a one-day meeting.  It is a chance for our partners to listen to anything that may have changed in the industry, to review best practices and to hear about any technology advancements.

It is also a fantastic opportunity for each business owner to come together and share ideas, seeing that they are part of a much bigger network and understanding that there is a wealth of experience and knowledge within the Cleanhome network.”

Introducing the record-breaking Adam and Andrea of Cleanhome, St Albans.  They have proven that anything is possible with hard work and determination.

Adam and Andrea from Cleanhome St Albans joined the team in 2020 during the COVID pandemic, and yet through their tenacity they have earned their place as Cleanhome’s fastest growing business partner to date.

We caught up with Adam and Andrea during the most recent training day, where they were awarded with no less than 3 awards: the 200 club and 300 club award (indicating how many clients they have onboard) and the fastest growing franchise award in recognition of their phenomenal growth achievement.

Watch and listen to Adam and Andrea talk about their Cleanhome journey by clicking here https://www.youtube.com/watch?v=UfzKDR1SFTc&t=66s

Why choose Cleanhome?


Nicola & Laurie (Cleanhome East Cambridge) explain.

“If you’re looking for a new challenge, would like to be your own boss and have the opportunity to generate a £70,000 to £80,000 annual profit within 2 years – as we did, then Cleanhome is the business management franchise for you.”

Nicola and Laurie have been Cleanhome franchisees for over 8 years and are keen to share their experience.


As Nicola and Laurie alluded to in their video, there are many pros to starting your own franchise business.  See our top 7 reasons listed below:

  1. Brand awareness – The Cleanhome brand is recognised and trusted, allowing you to establish your business faster within your area.
  2. Tried and tested business model – Cleanhome is a proven business model, it just works.  You won’t need to spend, time, effort and resource on trial and error that often comes with starting a business from scratch.
  3. Access to a proven system – Cleanhome’s management software system GENESYS will enable you to manage every element of your business quickly and easily.  Allowing you to scale your business quickly with minimal time spent on administration.
  4. Tap into instant expertise –  With over 30 years of experience Cleanhome’s leadership team will provide full training, and are there to support you every step of the way.
  5. More cost effective – It is more cost effective to purchase a business which can hit the ground running, rather than starting a business from scratch.
  6. Easier to obtain financing – Banks are more likely to financially support a start-up business from a franchise with a good reputation and proven business model.
  7. You are your own boss – You can work when, and where you like.  Our management software system allows you to work from anywhere in the world.  Equally you can work your own hours enhancing your work/life balance.

If you’d like to find out more about how to join our team of franchise business partners then we’d love to hear from you.  

Email us for a copy of our prospectus  info@cleanhomeuk.com

Cleanhome Triumphs at the SME News UK Enterprise Awards


Cleanhome Ltd is delighted to announce its success at the 6th annual UK Enterprise Awards 2022, hosted by SME-News.

The company picked up 2 awards:

Most Innovative B2C Franchise 2022

Business Growth Excellence Award 2022

Both of these awards celebrate a business that is dedicated to supporting its franchisees and in turn its end customers.  It also recognises Cleanhome’s success in making improvements in their current cloud-based business systems in order to streamline their franchisee’s day to day working life.  Whilst also continually investing in new technology to incorporate within their business model.

The SME News Enterprise Awards were established in 2017 and honour the leading SME’s across the UK.  This year, the focus has been on how during unprecedented hardship and uncertainty, UK business owners have demonstrated the upmost dedication and innovation in the ways that they have not only adapted but weathered the COVID-19 storm to ensure the survival of their businesses.

On awarding Cleanhome, SME News commented “It goes without saying that this is a fantastic achievement for Cleanhome Limited and a true marker of the hard work and commitment invested day to day.”

“We are absolutely delighted to win these awards,” said Karen Kelly, founder of Cleanhome.” 

Karen adds “Cleanhome has had a challenging year, as have many of us, but we have successfully bounced back and to have this effort officially recognised is extremely rewarding for the whole team. These are exciting times for Cleanhome, and this award serves as confirmation of our status as one of the leading domestic cleaning business franchises in the UK.”


About Cleanhome:

Cleanhome is a leading domestic cleaning business franchise in the UK.  The brand is well established, and the business model is proven. The business was founded in 2007, and its leadership team has over 30 years of experience in the management of domestic cleaning businesses.


Warwick Payne talks about his first year as a Cleanhome franchisee.


Warwick Payne opened Cleanhome Milton Keynes 12 months ago, he joined the franchise team with over 30 year of sales experience.

Now 1 year on, we thought we’d ask Warwick about his experience so far, and whether he has any tips to share.

Taking you back 12 months, can you tell us why you chose to start a franchise business, and why you felt Cleanhome was right for you?

I always wanted to own my own business but I had never been in the position to actually do so.  I thought franchising would be less risky than starting my own thing from scratch.

I considered a number of other franchise businesses, but I felt that the Cleanhome business management opportunity was well suited to my skills, I am very much a people person, I enjoy selling to people and in the process understanding their requirements.  I can also adjust my conversation to sell to either a client or a cleaner.

Milton Keynes is one of the fastest growing cities in the UK, I could see a big demand for cleaners, and could see the potential for a successful Cleanhome business.

How would you describe the initial training and set-up process, and on-going support?

The set-up was very easy, and I cannot fault it.  Karen is there every step of the way, she has my full respect, she got me across the line very quickly.  There is also a great support network in place from other franchisees.

In terms of ongoing support, I feel I have the full backing and support from Karen, I can phone her at any time.  The management team want you to succeed.

What were your first-year goals?

When I started trading I wrote a three year business plan, primarily focussed on growth: number of clients, turnover and profit.

I revisited the numbers recently and I’m 100% on track against all 3 growth objectives.  I am happy to say that I am where I want to be.

How are you adapting to the new lifestyle and work / life balance?

Honestly there hasn’t been much of a difference to previous jobs I’ve worked in, although I am pleased to say that I have cut out all weekend work.

I do recognise that this is my first year and I have been working hard to grow the business, I have seen from other businesses in the franchise network that the work/life balance improves in years 2 and 3.

How long did it take to learn the franchise model inside out?

I think it probably took 3 months to be completely happy, primary because I wanted to tailor the scripts to how I would introduce the business to prospective clients and cleaners.

Even now I’m learning though, different situations arise all the time, however I certainly relaxed into a routine after 3 months.

Was it straightforward to maintain a positive cashflow?

Within my first year of trading I controlled my overheads so cashflow has been very manageable.  Now into year 2 I will increase my marketing spend to secure the businesses growth curve, however I do not anticipate any problem with cashflow.

Did you find it easy to build relationships with clients and cleaners?

Absolutely, I consider this to be my forte.  I can talk with both clients and cleaners with ease, and I believe these relationships will help the business to grow at a rapid rate.

Were there any big challenges to overcome in year one?

With more clients came more queries and this could be daunting.  Although I quickly gained the confidence in dealing with anything out of the ordinary.

What would you say to anyone who wants to join the Cleanhome franchise team?

I would say that the Cleanhome prospectus all sounds too good to be true: the profit, the opportunity, the work/life balance and the back office systems.  I can tell you it is all true, it’s all there for the taking, and you can make a success of it.

As with anything there are good days and bad days within your first year, but if you are determined and you believe in yourself you will build an excellent business.  The huge benefit is that once the business gets to a certain size it almost runs itself.

What do you enjoy most about running your own business?

I enjoy the whole process.  It is me who onboards the client and then matches them to a fantastic cleaner, it’s a huge sense of achievement to follow the process through from start to finish.  Subsequently when the client stays with you throughout the year, it gives you a real buzz.  The whole process gives you the drive to onboard more and more clients.  I absolutely love it.

About Cleanhome:

Cleanhome is a top leading domestic cleaning business franchises in the UK.  The brand is well established, and the business model is proven. The business was founded in 2007, and its leadership team has over 30 years of experience in the management of domestic cleaning businesses.



The Cleanhome Success Network

Through its network of 30+ entrepreneurial  franchisees, Cleanhome manages the supply of professional cleaners to households across the UK.

Read the success stories from a number of business partners who share what they enjoy the most about running a Cleanhome business


Adam & Andrea Marshall – Cleanhome St Albans

What made you choose Cleanhome over other franchise opportunities?

We didn’t have thousands of pounds to invest and we could see that Cleanhome was offering a huge earning potential from a small, low risk investment. 

We also required a business model that would be easy and quick to set-up.  Providing us with an excellent work/life balance whilst being financially rewarded by the effort we would put in.  We needed to ensure that we would secure a good profit quickly. 

We built the business from £0 to £73k in only 12 months, of which over £65k was profit, a growth that even we didn’t expect.

How did you find the setting up process?

Extremely straightforward, Karen was hugely responsive and for that reason we were set-up and ready to go within 1 month.  However it is important to note that we were keen to start trading ASAP, there is absolutely no pressure from head office, and you can set-up at your own pace.

What do you enjoy most about running your own business?

The change to our life has been massively positive.  Adam is now his own boss and doesn’t answer to anyone.  We both enjoy being the ultimate decision makers in our own life.  We cannot stress how absolutely brilliant the decision to sign with Cleanhome was.  Time is now our time, we choose when and how often we want to work. 

We absolutely love it and wouldn’t change it for the world!


John Polston – Cleanhome Wokingham 

What made you choose Cleanhome over other franchise opportunities?

The business prospectus was very informative and the numbers looked good.  I didn’t want to participate in cleaning myself and I recognised that the business is a management and introductory model, which was perfect.  I had a good feeling about the company before I even made contact.

My confidence grew after the initial conversation with Karen, it was honest, open and gave me all the detail I needed to make an informed decision.

How did you find the setting up process?

The setup process was very straightforward.  I found the training very informative and engaging, it was really useful to get fully immersed in how the business would take shape from day one.

What do you enjoy most about running your own business?

I love being my own boss and working hard to grow my own business, I have also enjoyed the flexibility around my working hours, which is resulting in a positive impact on my personal life.


Rob Chisholm – Cleanhome South Oxfordshire

What made you choose Cleanhome over other franchise opportunities?

I looked at all the different options available but I kept coming back to Cleanhome.  I liked the way the business was set up and meeting up with the management team gave me an insight into the network. The software and their passion for the business is what sold it to me.

How did you find the setting up process?

The training was fantastic and really detailed, giving new business partners all the tools and the advice they need to set up their business. Guidance is also available throughout the process and the team is always at hand to answer any questions.

What do you enjoy most about running your own business?

I love the flexibility it offers me as I can run it from anywhere with Internet access and choose my working hours.


Philip & Sharon Bradley – Cleanhome York

What made you choose Cleanhome over other franchise opportunities?

After going through several franchise opportunities we chose Cleanhome for its robust business model, the ongoing training and support by the franchisor and its custom-built operational system GENESYS™, which is exclusive to Cleanhome and handles all the operational as well as back-end administration of the business freeing up valuable time and letting you focus on growth.

How did you find the setting up process?

The great thing about the Cleanhome business model is that once you have completed the training and have set up GENESYS™, you’re able to hit the ground running.

What do you enjoy most about running your own business?

I would say it’s being able to reap the rewards of our hard work. We put in a lot of hours getting the business off the ground to begin with and we are now enjoying our success while maintaining a happy client base.

If you’d like to find out more about how to join our team of franchise business partners then we’d love to hear from you.